Marketing Ethics: Onward toward Greater Expectations
نویسندگان
چکیده
منابع مشابه
Greater Expectations
LTP (“depotentiation”) is a separate entity. NSF–GluR2and Shadlen (1999) record from two prefrontal areas and find that neurons in only one of them fire more when mediated AMPA receptor trafficking, however, plays an the monkey expects three squirts of water to drink than important role in maintaining synaptic strength and is a when it expects one. potential target for LTD-inducing stimuli. The...
متن کاملSocial Contracts and Marketing Ethics
This paper describes the need and the search to date for a normative moral foundation for marketing. Social contract theory appears promising because of its clear correspondence to the exchange relationships central to marketing thought and practice. It is introduced in a specific formulation known as Integrative Social Contracts Theory. ISCT provides a coherent framework for resolving ethical ...
متن کاملIs There More to Ethical Marketing than Marketing Ethics?
Recent events in New Zealand have focussed public attention on business ethics, and led to calls for stricter controls over business practices. This paper outlines a variety of ways in which people deal with ethical issues, and suggests that most simply add to the problem. It is suggested that the objectives of business and even the language of business also put business people 'at risk' of une...
متن کاملGreater expectations: adolescents' positive motivations for sex.
CONTEXT Effective STD and pregnancy prevention efforts should benefit from knowledge of what motivates adolescents to have sex. Positive motivations, and how they differ by gender and sexual experience, are poorly understood. METHODS A sample of 637 ninth graders were asked about their relationship goals, expectations of the degree to which sex would satisfy these goals and sexual experience....
متن کاملAnimal Ethics: Toward an Ethics of Responsiveness
The concepts of animal, human, and rights are all part of a philosophical tradition that trades on foreclosing the animal, animality, and animals. Rather than looking to qualities or capacities that make animals the same as or different from humans, I investigate the relationship between the human and the animal. To insist, as animal rights and welfare advocates do, that our ethical obligations...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Public Policy & Marketing
سال: 1993
ISSN: 0743-9156,1547-7207
DOI: 10.1177/074391569501200109